Copywriting

Right now, I'm doing copy for Movent (formerly Netbooster Asia), a digital agency under GroupM. Done a number of projects here all ready. I'll post what I can, to add to my tiny folio gathered from working at Resorts World Manila (Travellers International Hotel Group, Inc.) for a year. I'm also citing the artists I worked with in making these collaterals. Hopefully, they don't mind me uploading these. :)

*Click to enlarge image

Portfolio Outline
  • Birkenstock Philippines 
  • Fit N Right
  • L'Oreal Revitalift
  • Del Monte Philippines
  • Cif Philippines
  • Avida
  • One High Street
  • David & Goliath
  • Tang Philippines
  • RWM Casino Promotions
  • RWM Facebook
  • RWM Website

Birkenstock Philippines

Graphic Artist: Aaron Asis
Copy: Anne Carly Abad

"Live Un-Flat" Freelance Project








Fit N Right


Graphic Artist: Paul Guadalupe
Copy: Anne Carly Abad

Agency: Movent

"Step Up Stars" Contest for Del Monte Fit N Right, 2013












 L'Oreal Revitalift


Graphic Artist: Paul Guadalupe
Copy: Anne Carly Abad

Agency: Movent

"A Clash of Creams" Contest for L'Oreal Philippines, 2013
 











Del Monte Philippines


 Graphic Artist: Paul Guadalupe
Copy: Anne Carly Abad & Racquel Narciso

Agency: Movent

Website for Del Monte Philippines, 2013





Cif Philippines



Graphic Artist: Carlos Guadarrama
Copy: Anne Carly Abad
Agency: Movent

Facebook App for Cif Philippines, 2012




















Avida



Graphic Artist: Carlos Guadarrama
Copy: Anne Carly Abad
Agency: Netbooster Asia

Studies for Avida



















One High Street 


Copy: Anne Carly Abad & Jules Cabigon

Agency: Netbooster Asia
 
Website for One High Street, 2012






David & Goliath



Graphic Artist: Paul Guadalupe
Copy: Anne Carly Abad

Agency: Netbooster Asia

Popup shop for David & Goliath, 2012


 





Tang



Graphic Artist: Paul Guadalupe & Wham Bacabac
Copy: Anne Carly Abad

Agency: Netbooster Asia

Studies for Tang Philippines, 2012






 










Lady's Choice


Graphic Artist: Aaron Asis
Copy: Anne Carly Abad
Agency: Netbooster Asia

Studies for Lady's Choice



























 




 






RWM Casino Promotions




Graphic Artist: Lucky Vengua
Copy: Anne Carly Abad

Poster for slots double points promo, 2011


Graphic Artist: Arnel Reodique
Copy: Anne Carly Abad

Poster for gaming point redemption promo, 2010


Graphic Artist: Francis Cabidog
Copy: Anne Carly Abad

Poster for free parking for active members promo, 2010

Graphic Artist: Siegfried Reantaso
Copywriter: Anne Carly Abad

Poster for points redemption promo, 2011


Graphic Artist: Lucky Vengua
Copy: Anne Carly Abad

Poster for points redemption promo, 2010


Graphic Artist: Siegfried Reantaso
Copy: Anne Carly Abad

Poster for underwear fashion show, 2010


Graphic Artist: Lucky Vengua
Copy: Anne Carly Abad

Poster for New Year gaming promo, 2011


Graphic Artist: Arnel Reodique
Copy: Anne Carly Abad

Poster for weekly poker tournaments, 2010




RWM Facebook
(www.facebook.com/rwmanila)
I am the admin, too, of RWM's Facebook. I made a couple of promos while I was at it:
Graphic Artist: Mike Gan
Concept / Copy: Anne Carly Abad
FBML w/ Lightbox: Dongle Online, Inc.

A fan-mining promo integrated with member acquisition, which is part of my social media campaign for 2011

Graphic Artist: Ricky Portillo
Concept / Copy: Anne Carly Abad

Contest to promote Kaos via social media. This lightbox was created for the website, to drive traffic to RWM's Facebook fan page


Back to top
RWM Website
Handling content management for RWM helped me beef up my HTML. I'm linking a few samples here, where I wrote the content and, for the most part, also created the pages using an SQL-based CMS.
Gaming Promos
Park and Play
Points for Play
Shopping / F&B

Thousand Cranes (Web Development by CreatingSkies)
New Orleans (Web Development by CreatingSkies)
Jesi Mendez (Web Development by CreatingSkies)
News Releases

RWM Rewards Top Facebook Fans
Grand Feast at the Land of the Fiestas


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